CLIENT
Pan Atlantic Exchanges - formerly Pan Atlantic SMS Group
PROJECT
With the update of their name and website, Pan Atlantic wanted a new logo to accomdate the next phase of their company's endeavors.
GOALS
To create a fresh identity that would speak to their audience of 18 - 35 year old international professionals.
OUTCOME
The featured logo was not the client's final choice but is instead, my personal preference.
![](https://cdn.myportfolio.com/b8c9c316-f28a-4ec6-931a-70d49a98edee/dd68e858-fff9-4e79-95c0-1a2efe603a5b_rw_1920.jpg?h=1fb85733d337b996c8781fb75976d102)
![](https://cdn.myportfolio.com/b8c9c316-f28a-4ec6-931a-70d49a98edee/dff378b8-e00b-4df7-bed4-6d06ebe4b56f_rw_1920.jpg?h=e3238400c5ab4dadc7ff941aae1a2272)
![](https://cdn.myportfolio.com/b8c9c316-f28a-4ec6-931a-70d49a98edee/1b588d23-c0c4-4b47-86fe-fe23810dc3d4_rw_1920.jpg?h=e14340cd92fb621b8159700a1d1d40f8)
![](https://cdn.myportfolio.com/b8c9c316-f28a-4ec6-931a-70d49a98edee/ff2bda69-64cb-4afe-bdf9-0fd5c373006c_rw_1920.jpg?h=44d27faecf77f78bda754f638f1c7953)
Nowhere to go but up, obviously.
To see the chosen logo as well as my photographic art direction for this company visit their website at